🚀 Stop Losing Members to Boutique Studios. Install KettleFit Inside™.
Transform underutilized space into a premium, self-managed training zone that reclaims lost revenue, differentiates your facility, and leads the big box revolution.
Your Members Are Walking Out the Door
The boutique studio boom isn't slowing down — it's accelerating. And it's costing you your best members and premium revenue.
🔴 30-40% Member Loss
Big box gyms have lost members to boutique studios over the last 5 years.
💸 $50-80
Per Week
What your members pay F45, BodyFit, and boutiques vs. your $15-25 membership.
⚠️ Zero Differentiation
Your group fitness classes look identical to every other competitor on the block.
📈 Rising Instructor Costs
Scheduling complexity, turnover, and labour costs crushing your margins.
🏃 Younger Members Leaving
Gen Z and Millennials expect tech-driven, results-focused experiences.
📉 Underutilized Space
Floor space generating zero premium revenue 90% of the day.
The Reality: Your members are paying $200-320/month to boutique studios for training they could be getting at YOUR gym — if you had the right system.
KettleFit Inside™: A System Within a System
Install a proven, screen-led Game-Zone Training™ system in a dedicated zone of your facility and create an unbeatable competitive advantage.
✅ Unique Category Ownership
Game-Zone Training™ is the only system that trains strength retention under elevated heart rate (160–200 bpm).
✅ Premium Revenue, Minimal Costs
Charge $40-60/week for KettleFit access on top of base membership. Screen-led delivery means 75% less instructor costs.
✅ Self-Managed Operations
Sessions run every hour on the hour, automatically. No scheduling nightmares. No instructor turnover.
✅ Small Footprint, Big Impact
Only 60–100 m². Convert dead space into high-margin profit centres.
✅ Proven System + Member Retention
12+ years, 1000s of sessions, measurable results. Members progress through the 9-Belt system and stay longer.
✅ Turnkey Implementation
Launch in 4–6 weeks. Screens, programming, tech platform, and marketing included.
Dominate Two Markets at Once
By installing KettleFit Inside™, you're not just improving your gym — you're creating a category-defining competitive moat that disrupts both markets simultaneously.
MARKET 1 — Crush the Boutique Studios
👉 Recapture members paying $50–80/week elsewhere
👉 Offer unique training they can’t get anywhere else
👉 Premium add-on revenue without premium costs
👉 Proven results with measurable progression (9-Belt system)
MARKET 2 — Lead the Big Box Revolution
👉 Be the FIRST with a proprietary, tech-driven system
👉 PR and media attention as the innovator
👉 Attract high-value members seeking results + community
👉 Roll out across all locations with consistency
The "Crunch 3.0" Model: KettleFit Inside™ gives you boutique-level differentiation — without multiple studios or instructor complexity.
The Math: How Premium Add-Ons Transform Your Revenue
ROI Snapshot
| Metric | Conservative | Moderate | Aggressive |
|---|---|---|---|
| KettleFit Members | 30 | 50 | 80 |
| Premium Add-On Fee | $40/week | $50/week | $60/week |
| Monthly Revenue | $5,200 | $10,833 | $20,800 |
| Annual Revenue | $62,400 | $130,000 | $249,600 |
| Setup Investment | $20,000 | $20,000 | $20,000 |
| Monthly Operating Cost | $500 | $500 | $500 |
| Annual Net Profit | $56,400 | $124,000 | $243,600 |
| ROI Payback Period | 4.2 months | 2.2 months | 1.2 months |
Less than the cost of one full-time trainer. More revenue every month, no churn, and premium positioning.
Built for Big Box Gyms. Proven to Perform.
💎 Premium Positioning
Transform from "cheap gym" to premium training destination.
🔒 Member Retention
Unique, results-driven programming keeps members longer.
💰 Revenue Per Member
Double or triple your per-member revenue.
⚡ Operational Efficiency
Minimal instructor costs and no scheduling chaos.
🚀 Market Leadership
Be the first in your market with Game-Zone Training™.
📊 Measurable Results
9-Belt system builds visible progress and loyalty.
📈 Scalable Model
Multi-site rollout ready.
⏱️ Fast ROI
Payback in 3–6 months with just 20–30 members.
12+ Years. 1000s of Sessions. Proven Results.
The KettleFit system was refined over 12+ years. Members consistently achieved measurable, transferable results.
⏳ 12+ Years of refinement
📚 1000s of sessions tested and optimized
💪 2x6kg → 2x40kg member progression
🥋 9-Belt Grading System drives retention
This proven system is now available INSIDE your big box gym — a turnkey competitive edge no rival can match.
Who Should Apply?
Single-site owners and multi-location franchisees who want to lead, not follow.
- Snap Fitness
- Anytime Fitness
- Virgin Active
- Fitness First
- Derrimut
- Goodlife
- Jetts
- Plus Fitness
- Independent big box gyms with 500+ members
What You Get (Deliverables)
Everything You Need to Launch and Scale
🎯 Program IP & Content
- Session library: 9 Phases, 9 Golden Movements, Game-Zone protocols
- 9-Belt grading system with testing sessions
- Weekly programming drops (included ongoing)
📋 Operations & Training
- Studio layout specifications
- Equipment list and supplier recommendations
- Coach certification and onboarding
- Business playbook and SOPs
📢 Marketing & Launch Pack
- Launch campaign templates (ads, email, SMS)
- Social media content
- Website copy and brand assets
💻 Tech & Screen Platform
- In-studio screen templates, timing overlays, demo videos
- Screen-led coaching prompts and cues
- Member progress tracking dashboard
🔄 Ongoing Support
- Weekly programming drops (new sessions every week)
- Quarterly challenges and testing events
- Belt grading ceremonies and member milestones
- Direct founder support (pilot partners only)
Join the KettleFit Inside™ Pilot Program
We’re inviting 3–5 forward-thinking big box gym operators to be the first to install KettleFit Inside™ and lead the industry revolution.
🏷️ Reduced Setup Fee: 50% off standard installation ($5k vs. $10k)
💻 Full Tech Platform: Screen-led system, weekly sessions, automatic programming
🎓 Complete Training: Staff onboarding, member education, operational playbook
📢 Marketing Assets: Launch campaign, social media templates, PR support
🛠️ Direct Founder Support: Weekly calls, troubleshooting, optimization guidance
📊 Data & Insights: Member metrics, progression tracking, ROI reporting
🏆 First-Mover Advantage: Territory protection, media coverage, industry leadership
💵 Pilot Pricing: $5k license fee + $1,250/month + equipment (5-15k)
Pilot Duration: 12 weeks with full support
Investment: $5k setup + $1,250/month + kettlebells (5-15k)
Timeline: Launch in 4-6 weeks from agreement
⚠️ LIMITED PILOT SPOTS — Only 3–5 gyms accepted. First movers get exclusive territory protection.
Launch Timeline: From Agreement to Opening
5-Step Process
Apply & Discovery Call (Week 0)
15-minute call to assess fit and review territory availability
Facility Assessment (Week 1)
Site evaluation, space planning, equipment requirements
Agreement & Setup (Week 2-3)
Pilot agreement signed, equipment ordered, screens installed
Training & Onboarding (Week 4-5)
Coach certification, staff training, member education materials
Launch & Support (Week 6+)
6-week launch plan, belt assessments, and events. Ongoing weekly programming drops.
Typical launch timeline: 4-6 weeks from agreement to first session.
🚀 Own the Category in Your Market tall KettleFit Inside™.
Bring Game-Zone Training™, the 9-Belt journey, and screen-led clarity to your members — and build a competitive advantage with real differentiation, measurable retention, and scalable operations.
Our Reviews
FAQs
No — we certify your team and the screen cues standardize delivery. Your existing trainers can run KettleFit sessions with confidence and even use it for PT revenue.
Absolutely. KettleFit Inside™ is designed as a premium add-on zone. It complements (and elevates) your existing group fitness schedule.
Sessions are fully programmed on-screen with timing, movement cues, and demo videos. One floor coach can supervise multiple members training simultaneously — no need for dedicated instructors per class.
The 9-Belt system starts at White Belt (beginner) and scales progressively. Foundation sessions teach proper technique before members advance to higher loads.
With just 20-30 members paying $40-60/week premium add-on, you can see payback in 3-6 months. We’ll model the projections specific to your facility.
Yes — pilot partners receive territory protection based on market size and population density. You’ll be the only KettleFit Inside™ operator in your area.
Absolutely. Multi-site operators can license KettleFit Inside™ across their entire portfolio with volume pricing and centralized support.
Ready to Lead the Big Box Revolution?
Stop losing members to boutique studios. Install KettleFit Inside™ and dominate two markets at once.
*Your submission initiates territory review. We’ll follow up within 48 hours to schedule a discovery call and share the full license pack.